If you're new to the we analytics game, the term may sound a bit intimidating at first, but even non-tech savvy users will find that concept is fairly straightforward. Just
put, web analytics involves measuring, collection, analyzing, and reporting we site traffic and behavior with the end goad of optimizing the success of your site.
Weather you're looking to boost e-commerce sales, generate more leads, or enhance brand awareness, analytics data can be used to learn a wealth of information about your business and you customers. This type of information includes how customers find your site and what they do when they get there. Not only that, but analytics can help you figure out how much time they spend on your site and can give you clues that point to why they leave. When you it all together, taking a close look at your web analytics can help your attract more visitors to your site- and turn more of those visitors into paying customers.
Picking your Analytics tools
With so many different web analytics applications now available, evaluating all of your options may seem like a daunting task. However, knowing how various analytics programs work can help you narrow the field and pick the right ones for you.
All analytics tools work by collecting raw data about your visitors and organizing it in a easier way to view and understand. Some programs, called log analyzers, use server logs (datafiles collected by web servers) to provide information about visitors. Then there are other programs, called analytics applications, which use bits of code installed on web site to collect information about activity and generate reports. Generally, log analyzers are considered more technical and the raw information they provide may be difficult to understand, especially for people who are unfamiliar with web metrics. In this case, it's probably a good idea to wand with an analytics program.
